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Group 5 case study rin detergent - SlideShare- rin detergent case study questions ,Jun 03, 2018·Group 5 case study rin detergent 1. RIN DETERGENT Group-5 Shreya Mohit RV Infant Jitendra Abhishek 2. Background What:- RIN NSD Bar used as Dishwasher Where :- In Pakistan When:- Since 1984 Who:- Consumers How Much:- 80% consumers are using products as Dishwasher. Current Contribution Margin:- 28% (Profit-Rs 2456000RIN Detergent: To Position or Reposition | Stanford ...RIN Detergent: To Position or Reposition. In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN, which had been introduced to the Pakistani market in April 1984.



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RIN sales were at low at sub-700 tonnes/year level for first 3 years “A little amount of RIN washes a large lot of clothes” was used for marketing. Several consumer promotion schemes were used for RIN but none of them was successful: a. Rs 0.50 price-off campaign – 1984. b. Discount of Rs 1.00 on two RIN bars on submitting newspaper ...

M-313 RIN Detergent-To Position or Reposition 020708

RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN, which had been introduced to the Pakistani market in April 1984.

Solved: Case Study As Follows RIN DETERGENT: TO …

Case study as follows. RIN DETERGENT: TO POSITION OR REPOSITION. In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN, which had been introduced to the Pakistani market in April 1984.

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This case study describes how Rin, an Indian laundry detergent brand engaged with women in rural communities with an educational programme via mobile phone.

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View RIN Detergent To Position or Reposition M313A-PDF-ENG.pdf from MARKETING MISC at Indian Institute Of Management, Kozhikode. CASE: M-313A DATE: 02/07/08 RIN DETERGENT: TO POSITION OR Study Resources

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RIN Detergent: To Position or Reposition Case Solution,RIN Detergent: To Position or Reposition Case Analysis, RIN Detergent: To Position or Reposition Case Study Solution, In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action

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RIN Case Solution. Rin. Pillsbury Cookie Challenge. TOM Project for MBA. Rin Detergent. ... In these studies, consumers are asked many questions about the brand image of a product which help to understand the consumer insights and develop a profile for product user. After having this information and analyzing it, marketing strategy is developed ...

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View Essay - RIN Detergent - Case Study from ECON 101 at University of Business and International Studies. CASE: M-313A DATE: 02/07/08 RIN DETERGENT: TO …

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RIN was the only NSD bar in the market, with the standard 125 grams size selling for Rs 3.25 in 1988. Lever had no entry in the laundry soap segment, but its two brands of NSD powders Surf and Sunlight had captured 50 percent of the NSD powder market. 1 US $1=Rs 20.00 in 1988. 2 …

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Attempt all questions. 2. Make suitable assumptions wherever necessary. 3. Figures to the right indicate full marks. ... Q.5 CASE STUDY: ... Rin was the first-ever detergent bar launched in India in 1970 after test marketing it in 1969. Although direct competition was absent at this stage, the challenge in those introductory years was to ...

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This case study describes how Rin, an Indian laundry detergent brand engaged with women in rural communities with an educational programme via mobile phone.

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P a g e | 1 ERP: 18420 Marketing Management Case Study Analysis Name: Ali Hassaan RIN DETERGENT: TO POSTITION OR REPOSITION Introduction Case describes the introduction of Rin laundry detergent bar of lever Brothers Pakistan Limited. In initial days (1984) the sales of the detergent bar was far below the expectation regardless of many promotional activity of the product.

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6 Results and analysis. 6.1 Round one of Rin vs. Tide war: a price war. HUL was facing steady e rosion in the ma rket share in m ost of the categories. In the. detergent category itself, the brand ...

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Rin Case. RIN Detergent: To Position or Reposition A key to the success for a product in the consumer goods industry is to position the product in a way that that the customer can clearly identify the useful benefits and traits. In 1984, Lever Brothers International introduced a …

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This case study describes how Rin, an Indian laundry detergent brand engaged with women in rural communities with an educational programme via mobile phone.

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57512386 rin - SlideShare

Jan 18, 2012·57512386 rin 1. CASE INTRODUCTION In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN…

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